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YOUR FIRST 10
DAYS, honest
AND SIMPLE.

Welcome to Dash. We'll walk you through the transition — day by day, meal by meal — so the change feels easy on your dog and obvious to you.

Read the 10-day guide ↓ Open the calculator

Already a subscriber? Log in for your dog's exact portion →

checking your dog's plan…

A Dash dog at home
N°01 · By the numbers
Daily portion
1 pack
per 18 lbs · ~516 kcal
Transition
10 days
old food → all Dash
The 10-day guide

FOUR SIMPLE steps.

Slowly mixing Dash with your dog's old food gives their gut time to adjust — fewer surprises, smoother stools, happier dog.

  1. N°01
    Day 1–3

    Start Small

    25% Dash · 75% old diet
  2. N°02
    Day 4–6

    Half It

    50% Dash · 50% old diet
  3. N°03
    Day 7–9

    Almost There

    75% Dash · 25% old diet
  4. N°04
    Day 10

    You Did It!

    100% Dash · 0% old diet
Feeding guidelines

HOW MUCH, honestly?

Daily portion is driven by weight, activity, and recipe. Pick your recipe to see the kCal density and rule-of-thumb feed rate from the label.

kCal/kgkCal per 16 oz packFeed rate
1,228.5 kcal516 kcal1 pack per 18 lbs / day

Serving tips

  • As a complete meal. Serve the recommended portion based on your dog's weight and activity level.
  • As a topper. Mix a smaller portion with dry food for added flavor, hydration, and nutrients.
  • Thaw overnight in the refrigerator for best results.
  • In a hurry? Place the sealed package in a bowl of cold water.
  • Keep food slightly chilled before serving for easy portioning.
  • Crumble or dice before serving — the texture is dense.
  • Once defrosted, store unused portions in an airtight container in the fridge and use within 3 days.
The calculator

HOW MUCH, exactly?

Punch in your dog's weight. Daily packs and ounces update as you type.

Recipe
Activity
1.0 packs / day
16 oz · ~516 kcal

For a personalized recommendation, log in to your Member Portal.

Adjust recipe, packs, or delivery in your Member Portal →

Picky eater tips

SLOW TO START? try this.

N°01 Scent is everything

Gently warm fresh food (never hot). Add a splash of warm water or bone broth — this releases aromas that make food more appealing.

N°02 Move first, eat second

A short walk or play session can stimulate appetite. Light activity increases hunger, especially helpful for anxious or high-energy dogs.

N°03 Warm it up

Let the food sit at room temperature for a few minutes or slightly warm it. This can enhance the aroma and make it more appealing.

N°04 Add a topper

Try mixing in a little low-sodium broth or a small amount of something your dog already loves to encourage interest.

N°05 Keep mealtimes consistent

Offer food at regular times and avoid leaving it out too long — this helps build appetite and routine.

N°06 Give it time

It can take a few days for dogs to adjust to new textures and flavors, especially with fresh food.

Watch

THE FIRST few MINUTES.

Short videos. Real customers. Real kitchens.

Pick a video to start →

Captions on by default. Tap CC in the player to toggle.

Your member portal

MANAGE EVERYTHING in ONE PLACE.

  • Manage your subscription, delivery dates, and billing information
  • View and customize your order add-ons
  • Access exclusive member-only deals and Member Week offers
  • View past order history and invoices
  • Get personalized portion recommendations based on your dog's profile
Log In to Member Portal →
Didn't get your welcome email?
  1. Visit bbgoodpetsupply.myshopify.com
  2. Select Create Account
  3. Enter the email you used at checkout
FAQ

QUESTIONS, answered.

Why does the transition take 10 days?

Your dog's gut adjusts gradually to a new protein source. A 10-day blend keeps stools steady and reduces the chance of GI upset.

What if my dog won't touch it on Day 1?

Try the picky-eater tips above — warming the food, mixing with broth, or pairing with a short walk before mealtime usually does it.

How do I know I'm feeding the right amount?

Use the calculator above for a quick estimate. Once you're logged in, the hero panel shows the exact daily portion based on your dog's profile and current recipe.

Can I switch recipes?

Yes — log into your Member Portal to change recipes for any future delivery. We'll handle the next cycle automatically.

Where do I store the food?

Keep packs frozen until 24 hours before serving, then thaw in the fridge. Once thawed, use within 3 days.

Need more help?

Email us at pets@dashdogfood.com — fast, thoughtful replies.